Thanks to Lisa V. White, Talent Buyer for Pearl Street Warehouse down at The Wharf in DC, for hanging out with us in the studio this week!

^^Episode Audio/Post Is Live - Click Above (might need to buffer/load, refresh page if you have any issues)^^

Podcast:  iTunesGoogle PlayStitcherPocket CastsPodBeanPlayerFM, or THIS URL in your app of choice

 

FROM TODAY'S SHOW

MUSIC

  1. Always, by QOK (Pop, Pop Rock)
  2. Lighters, by The Chuck Brown Band (Funk, GoGo)
  3. Trouble Maker, by Eli Cook (Blues, Americana)
  4. Singing the Chorus, by Olivia Mancini and the Mates (Pop, Rock)
  5. My Baby Girl, by Justin Jones (Rock, Folk)

->Follow The Show's Spotify Playlist<-

ANNOUNCEMENTS

THE 'LISTEN LOCAL FIRST' HOLIDAY PLAYLIST IS OUT!  
We collaborated with the team over at Listen Local First and put together a holiday playlist of music by exclusively DC region artists.  It’s about 4 hours long!  It will play at local businesses as well as events around town for the holidays.  We hope you’ll use it at your get togethers as well!  If you’re aware of other music which should be on the playlist, send us a note, we’d love to hear about them!
www.dcmusicrocks.com/playlists

CAR DANCE VIDEO WINNER
Congrats to the winner of our car-dancing video contest, Chip Py!  I’ll be reaching out to invite him to be a guest of the show in 2018!  
See his winning video to Rare Essence here: https://www.facebook.com/chip.py.52/videos/vb.708319911/10155225437994912/?type=3

SHIRTS!
DC Music Rocks T-shirts and Long Sleeve Shirts are up on our website and available through Amazon, they make a great gift idea for your musician friends and family for the holidays!  Men’s, Women’s, and Youth sizes are even available in the T-shirts!
http://www.dcmusicrocks.com/shirts

SPONSOR PROGRAM LAUNCHED!
It’s a great opportunity for local businesses!  If you have ideas for us, please do reach out!
http://www.dcmusicrocks.com/sponsor

PEARL STREET WAREHOUSE ANNOUNCEMENT FROM THE SHOW:
On Tuesday, December 12, Pearl Street Warehouse  is throwing one big holiday party for all the small businesses in the area. Complete with holiday rock n' roll by local favorite Jonny Grave and the Tombstones, food, booze and decorations, Pearl Street Warehouse offers teams of 1 to 31 people, the holiday party they deserve. 
     Participating offices will have the opportunity to name a specialty cocktail, display their logo on the screens in the venue, and contribute a piece of swag to the event gift bag. Equal opportunity networking and partying. 
     There are two separate packages for the event, $75 per person for open bar, and $40 per person with beverage purchases on top. Companies can reserve their spot by emailing events@pearlstreetwarehouse.com.

NEW MUSIC

Holiday New Releases
--Jason Masi - Christmas Songs & Musings (3 Song EP)
--Staunton - I’ll Be Home by Christmas

New Releases
--Lesson Zero - Lesson Won (14 Song Album)
--Broke Royals - Broke Royals (12 Song Album)
--By and By - Songs for This Old Heart (11 song album)
--Backbeat Underground, Aaron Abernathy - She don’t love me like I do (single)
--Peter Maybarduk - All That’s Left (single)
--Rent Party - Wasted (single)
--Area 301 - Can I Still Hit It (single)
--Luke James Shaffer - We’re All A Little Crazy (single)
Partnered up Mental Health Alliance (www.wereallalittlecrazy.org)
http://www.smarturl.it/wereallalittlecrazy

Our ‘2017 New Releases by DC Artists’ Spotify Playlist:
https://open.spotify.com/user/dcmusicrocks/playlist/24KrZD9KlUE2yC3eT2oBUI
 

NEW VIDEOS

Our ‘DC Artists Official Music Videos’ Youtube Playlist:
https://www.youtube.com/playlist?list=PLtzE3kBQ_70kU0_uB-sdviWajkbzi2Akr

 

THIS WEEK'S LOCAL DC SHOWS TO SEE

http://www.dcmusicrocks.com/local-music-calendar

Dec 1 Fri
Olivia Mancini @ Pearl Street Warehouse at The Wharf (in SW DC)
Nappy Riddem @ Gypsy Sally’s in Georgetown (in NW DC)
Luke James Shaffer @ Shaw’s Tavern (in NW DC)

Dec 2 Sat
Of Tomorrow @ Gypsy Sally’s in Georgetown (in NW DC)
Sub-Radio @ Sauf Haus by Dupont (in NW DC)
Vintage #18 @ Hamilton Loft by Metro Center (in NW DC)

Dec 3 Sun
Caustic Casanova @ Rhizome (PR Benefit Concert) by Takoma (in NW DC)
Laura Tsaggaris @ Songbyrd Music House in Adams Morgan (in NW DC)

Dec 6 Wed
Lauren Calve @ Gypsy Sally’s in Georgetown (in NW DC)

Dec 7 Thu
Mystery Friends @ Black Cat in 14th St (in NW DC)


Patreon

Would you support us?  We'd love to grow and do more!  We're giving away shirts, access to our private facebook group, and more!  We also intend to set aside 10% to contribute directly in the DC Local Music Scene through charities, sponsorships, events, etc.  We want to continue to pay it forward!

HUGE shoutout to our current Patrons! 
--Daniel Warren Hill  --David Mohl



Lisa White, Talent Buyer for Pearl Street Warehouse

VIDEO - BIO - LINKS - TRANSCRIPT

LISA WHITE'S BIO:

Lisa White pic

Lisa V. White has been involved in the Washington, DC music scene in one way or another for nearly 30 years, first as a DJ in video dance clubs, later as a music writer and editor for a local free arts tabloid, artist manager, independent band promoter, board member of the Washington Area Music Association, and as a talent buyer for 21 years at one of the country’s most respected live music venues, the 9:30 Club (capacity 500-1200), from 1991-2013. 

The 9:30 Club has presented the best talent in all music genres, from Tony Bennett to Slayer and everything in between, and has won industry resource Pollstar's Best Live Music Venue award multiple times. While at the 9:30 Club Lisa also was part of the marketing, promotion and advertising teams; handled day-to-day operations for the club’s in-house record label, 9:30 Records; coordinated production and logistics for many multi-act events; and also booked and managed several smaller artist development rooms: Republic Gardens, one of the pioneers in the resurgence of Washington, DC’s U St neighborhood, in 1995 (250 capacity); Fletcher’s in Baltimore, MD’s Fells Point (325 capacity) 1996-2002; and more recently booked shows on the 9:30 Club's behalf at U St Music Hall (500 capacity) from 2010 until leaving the 9:30 Club organization in 2013. 

After a year off for relaxation, spent mostly at her secondary home in Austin, TX, Lisa was head talent buyer and operations consultant for Gypsy Sally's, a start-up 450-capacity Americana music club in Washington, DC’s Georgetown neighborhood in 2014. Following that she was a talent buyer/operations consultant for the Harrisburg Mid-Town Arts Center, comprising a 200-capacity music venue, and launching an 800-capacity venue for live music and other events in Harrisburg, PA. 

Website: PearlStreetWarehouse.com

Instagram & Twitter: @PearlStreetLive

Facebook: @PearlStreetWarehouse

pearl st.png

INTERVIEW TRANSCRIPT

Brian:     On DC Music Rocks, we're shining a spotlight on the great songs, artists and incredible people behind the D.C. region's local music scene. So, Lisa V. White has been involved in the Washington D.C. music scene in one way or another, for nearly 30 years.

     First as a DJ, later as a music writer and editor and artist manager and independent band promoter, a board member of the Washington Area Music Association and as talent buyer for 21 years at the 9:30 Club from 1991 to 2013.

     After a year off for relaxation she spent mostly at her secondary home in Austin, Texas, Lisa was head talent buyer and operations consultant for Gypsy Sally's, which is start-up, 450 capacity Americana and music club in Washington D.C.'s Georgetown neighborhood. That was in 2014 and she's now at the new Pearl Street Warehouse.

     Let me say, it is such an honor to have you here, thank you for coming here and being with us today.

Lisa White:     Oh, well, thank you for having me in.

Brian:     And, now, that was my way of describing you, how would you describe yourself?

Lisa White:     Well, I did all that stuff.

Brian:     Sum up years and years of work in a matter of 30 seconds, yeah.

Lisa White:     Yeah, yeah.

Brian:     "That was me."

Lisa White:     I did all that stuff, yeah.

Brian:     Sounds right. Is there anything that I left out of there?

Lisa White:     Not really, I mean-

Brian:     Pretty much sums it up?

Lisa White:     I did college radio.

Brian:     Wow.

Lisa White:     I had my own radio show, in like 1980-something.

Brian:     Well, [crosstalk 01:29] it's an honor to have you back on the radio here, yeah.

Lisa White:     Yeah, yeah. It's nice to be back.

Brian:     It's a treat, my goodness. Now, share with us, it's called Pearl Street Warehouse, is there a story behind the name or is it really on Pearl Street, so they just called it Pearl Street Warehouse?

Lisa White:     Well, there's a story behind the name of the street.

Brian:     Oh?

Lisa White:     Pearl Street is a brand new street created in this development. It's really just a couple of blocks long, running from the water, which is the Washington Channel, to Maine Avenue. Pearl Street is named after a ship, it was a slave ship and the slaves tried to escape, with the ship. They made it all the way down the Potomac, almost to Mount Vernon before they were captured.

     The name of their ship was The Pearl, and so Pearl Street is named after The Pearl. That was in, I believe, the 1830s, it was certainly well before the Civil War. I was aware of that story, as part of the Washington D.C. history and so, I was interested in Pearl Street Warehouse for that reason. I liked the fact that the developers kind of paid tribute to them by naming the street after them.

     Pearl Street Warehouse, the owners of Pearl Street Warehouse, they also own Cantina Marina and the new Cantina Bambina, which is going to be down on The Wharf as well. They also have a record label, a couple of them, called Warehouse Records.

Brian:     Holy smokes, there's so much going on here.

Lisa White:     So, Pearl Street Warehouse, that's sort of the name, that's a long-winded way of telling you the name of the club.

Brian:     Lisa, I had no idea that was all connected, that is amazing.

Lisa White:     Yeah.

Brian:     Wow. Now, speaking of connected, how did you get connected into this?

Lisa White:     Well, I got connected through the 9:30 Club people, the owners of Pearl Street Warehouse, they reached out to the 9:30 Club to see if they were interested in booking Pearl Street Warehouse. The 9:30 Club said, "Well, no, you know, we kind of have our hands full with The Anthem and all the other stuff that we do, Americana's not our particular forte, but we know somebody who might be a really good fit for you."

     They put us in touch and I met with those guys and got along with them right away and I really liked their vision for the club. I felt like my background and the connections that I have could be an asset for them. I felt like I would really enjoy helping them to fulfill their vision for the club, so that's how it happened.

Brian:     Wow. When were you connected? This all happened in?

Lisa White:     March.

Brian:     March of 2017?

Lisa White:     Yeah.

Brian:     Oh, god.

Lisa White:     It was still very much a construction zone, going in there and doing a walkthrough, it was really hard to see how beautiful the club was going to become. It was really fascinating to be able to go through there and do regular walkthroughs and see the progress that was being made. To now be able to be in there, especially for something like Chuck Brown Band when it's packed and everybody's dancing and having a good time, just to feel that coming to fruition, it's great.

Brian:     That's it. Now, for folks who haven't been to Pearl Street Warehouse, there's chairs down in front, but if it turns into a dance party, in the middle of a show, will you guys take the tables out?

Lisa White:     No.

Brian:     Or, how does it work?

Lisa White:     Well, it's a very flexible space, so some shows will be like a full dance floor. On Saturday, we had another great D.C. band, Human Country Jukebox?

Brian:     Yeah.

Lisa White:     We did a dance lesson at that, too, a two-step lesson and we had an open dance floor for that.

Brian:     Awesome.

Lisa White:     But then, for somebody like, oh, who do we have coming up that's like an all-seated show? It'll be all-seated.

Brian:     Oh.

Lisa White:     We have a mezzanine level that's always all-seated.

Brian:     All right.

Lisa White:     That's up above and that's got a really nice view of the stage, but then otherwise, we just kind of figure out who's coming to the show, how many tables and chairs should we have, if any? We just kind of move them around.

Brian:     Yeah.

Lisa White:     If we need to have a dance floor, we can have a dance floor, if we need to have all-seated, we can, and we do anything in between.

Brian:     That's amazing. What is the, I guess what I was, I totally had a question and then it just flew out of my mind, it will come back, I'm sure it will.

Lisa White:     Well, I'll be here.

Brian:     Let me track that down. But, anyway, now, talk about you. You do this booking and, what about you on the personal side? Hobbies? What else do you do, aside from this?

Lisa White:     Well, I like dancing a lot and I live in Austin part-time, so I go down there and I mean, there's just so many great musicians in Austin. I really enjoy going out to see them, but then also, dancing's a really big part of the culture down there, so I'll go out dancing, you know, three, four, sometimes five times a week. Saturday afternoon, there's a really great dance thing, Sunday afternoon, there's a couple of great dance things.

Brian:     Wow.

Lisa White:     Yeah.

Brian:     What kind of music are you dancing to?

Lisa White:     Country, mostly, like honky-tonk kind of country.

Brian:     Ah, I got you.

Lisa White:     Yeah, yeah, so I'm two-stepping. Not line dancing.

Brian:     Oh, there it is.

Lisa White:     I'm not line dancing, I'm two-stepping.

Brian:     You said there was a dance lesson, did you teach the dance lesson?

Lisa White:     Actually, I did participate in the two-step lesson. There was-

Brian:     Awesome.

Lisa White:     Somebody else, Ben [Pajak 07:10] was teaching the lesson and then I was his dance partner. So, I helped with that.

Brian:     Wow, you got to demo the two-steps, though. I love it.

Lisa White:     Yeah, I did. It was fun.

Brian:     This is where-

Lisa White:     People were into it, I mean, really, I think we had about 50 people get up, to do the lesson.

Brian:     Do the lesson.

Lisa White:     Yeah.

Brian:     Oh, that is so cool.

Lisa White:     Yeah.

Brian:     I love [inaudible 07:30] Now, and when you think back on your career then, it sounds like you have so many memories, what is the biggest success moment that comes to mind for you, personally?

Lisa White:     Well, you know, it's always great to stand in the back of the room at a sold-out show and watch everybody singing along or dancing or whatever is called for the show. That's really the best kind of moment to have, I think, probably booking Booker T. Jones for the grand opening of Pearl Street Warehouse. He's from Booker T. & The M.G.'s and he's playing his Hammond B3 organ and he's playing that famous song, Green Onions, right there.

Brian:     Wow.

Lisa White:     Yeah, I mean, that was a real career highlight for me. It was a personal highlight to get to meet him and talk with him, he discovered and produced Bill Withers.

Brian:     Wow, that's just-

Lisa White:     He also worked with Willie Nelson and the Drive-By Truckers and a lot of other, you know, too many to mention. So, to be able to work with him and his family and his band.

Brian:     Yeah.

Lisa White:     Yeah, that was, yeah.

Brian:     You just reminded me, I wanted to ask you, when bands reach out to you, what are you looking for, when you're considering booking them? How does it work on your side, when they, "Hey, I'd love to book a show." What happens on your side?

Lisa White:     Well, I mean, you know, I have to look at the economics of it.

Brian:     Okay, what does that mean?

Lisa White:     The economics of it means, how many people are going to come?

Brian:     Got it.

Lisa White:     You know, how many tickets can they sell? I mean, it's going benefit them to play to an empty room and we're going to lose money if they do.

Brian:     Right. Exactly. So, if they reach out, what's the capacity of Pearl Street Warehouse?

Lisa White:     Well, if we do an all-seated, it's 150, if we do all-standing, it's 280.

Brian:     Wow, okay.

Lisa White:     Then we can, depending on seated, standing-

Brian:     Anywhere in between.

Lisa White:     We can do something between, yeah.

Brian:     So, if a band reached out to you and just said, "Look, we anticipate being able to bring 150." Does that make your job easier or is there still same amount of research that goes into it?

Lisa White:     Well, I still do my research, you know? Just to see, well, where are they drawing 150? Because, if I have somebody saying, "Well, we'd pull 500 people when we play in New York." Well, that doesn't mean, necessarily, that they're going to draw anybody when they play in Washington D.C., so I still have to do my research. I have people that I ask about certain musical genres that tend to know about those things.

Brian:     Yeah.

Lisa White:     I look at social media, but the thing about social media, it's so hard to tell where the followers are. Are the followers in this area and physically able to come to a show at Pearl Street Warehouse? Or, are they all over the country? I just don't know.

Brian:     What is the number that is the number that, if you go lower than that, you lose money, but this is the break-even point? What is that, at a venue like Pearl Street? Or how does that work?

Lisa White:     Well, I mean, you know, it all depends on how much I'm paying the band.

Brian:     Ah, okay.

Lisa White:     You know, that's my break-even point, is partly dependent on what I'm paying the band. How many people are in the band, because we feed everybody, you know? We give them dinner.

Brian:     Okay.

Lisa White:     So, if we've got a 20-person band, we're going to be spending a lot more, just on food alone. Not to mention beers, so, you know.

Brian:     Wow, yeah.

Lisa White:     Yeah, so it kind of varies. I mean, generally speaking, I need to be at least, just as a rule of thumb, I need to be at least 50% of capacity to have any hope of breaking even.

Brian:     Got it.

Lisa White:     Generally.

Brian:     Okay.

Lisa White:     Yeah.

Brian:     That makes sense. My favorite question is, if you could offer one piece of advice, what would it be?

Lisa White:     Oh, boy. Well, you know, there's just so many more than one pieces of advice that I could come up with, but I guess if I had to pick one thing, I would say, just be nice, you know? Just be nice, follow through, do what you say you're going to do.

Brian:     Be true to your word?

Lisa White:     Yeah.

Brian:     And be nice?

Lisa White:     Yeah.

Brian:     At the same time.

Lisa White:     Yeah.

Brian:     Got it. Do you have experience with that? Is that your own, personal mantra? That's what you do too, or is that more from experience from dealing with people for so many years?

Lisa White:     Yeah, I mean, you know, I think just life in general, you know? I feel like so many of the bands that we've had coming through Pearl Street Warehouse, recently, have just been like, "You guys have been so nice, you've taken such good care of us, it means a lot." It means a lot from our point of view too, when people show up on time, that's another one, please be on time.

Brian:     Public service announcement, I love it. Be on time.

Lisa White:     Yeah, you know, when people are on time and they're friendly, it means a lot.

Brian:     Got it. Now, one more time, for those folks who want to find out more about you and what you're doing and the cool things that you're doing at Pearl Street, where do they go?

Lisa White:     Pearlstreetwarehouse.com.